Sanilogy
Investor Opportunity

Why Invest in Sanilogy?

Sanilogy is building India's first deep-tech platform for clean public infrastructure — combining AI, IoT, automation, smart sanitation hardware, and real-world public toilet operations experience.

The Problem

The problem is large and urgent.

01

India has 6.3+ lakh public toilets — many unhygienic, poorly maintained, and underutilized.

02

Manual systems create inefficiencies, delayed maintenance, and low accountability.

03

Citizens avoid public toilets due to cleanliness and safety concerns.

04

ULBs and PPP operators lack real-time visibility and integrated digital tools.

Sanilogy public sanitation infrastructure
The Market is Ready

India has upgraded every experience. Except public toilets.

  • Urban consumers are increasingly willing to pay for comfort, convenience, and hygiene.
  • Hygiene awareness has structurally increased post-COVID.
  • UPI and digital payments have made ₹20–₹30 micro-payments frictionless.
  • Users already pay for parking, coffee, delivery, and better mobility experiences.

"The consumer is ready to pay. The service is not yet available at scale."

Sanilogy POD
The Sanilogy Solution

A three-layer deep-tech stack.

Auto Clean POD Toilet

Auto Clean POD Toilet

  • Automatic entry system
  • Toilet bowl + seat cleaning
  • Automatic floor cleaning
  • User feedback system
  • Real-time monitoring
  • Modular, low-cost design
Precast Toilet Infrastructure

Precast Toilet Infrastructure

  • Unibody, vandal-proof design
  • Plug-and-play deployment
  • Low water consumption
  • Minimum cleaning required
  • Low-cost passive design
  • Rural & semi-urban suitable
AI + IoT Platform

AI + IoT Platform

  • Real-time monitoring
  • Ticketing & inventory
  • Staff & asset tracking
  • Audit & quality system
  • Plug-and-play tech
  • Low-cost SaaS + hardware
Business Model

A multi-layer revenue platform for clean urban infrastructure.

Sanilogy is not only a toilet infrastructure company — it operates across hardware, SaaS, and advertising revenue streams.

POD + IoT Technology as Hardware

POD/Precast toilet infrastructure sale, IoT hardware, and annual maintenance contracts.

AI + IoT Platform as SaaS

Recurring SaaS revenue per facility — monitoring, ticketing, audit, ESG dashboards.

Exterior / Interior Digital Advertisement

DOOH advertisement on POD exteriors and interiors — high-footfall urban inventory.

Additional revenue streams
Premium toilet usage
Shower & service add-ons
Odor detection module
Auto-fragrance module
ESG dashboard add-on
IoT AMC contracts
Market Opportunity

A ₹10,800 Cr annual TAM for facility management SaaS.

4,50,000
Addressable units in India
₹10,800 Cr
Annual TAM (~$1.3B)
₹2,400 Cr
SAM — Tier 1 & 2 cities
₹240 Cr
SOM — 3 to 5 year target
Market Funnel
TAM — 4.5L units × ₹2,000/mo₹10,800 Cr
SAM — 1L units in Tier 1 & 2 cities₹2,400 Cr
SOM — 10,000 units in 3–5 yrs₹240 Cr
Urban POD Opportunity
500M+
Urban population
~200M
Daily movers
10%
Paying users (est.)
2×/mo
Usage frequency
₹1,200 Cr
Annual urban potential
Unit Economics

Strong per-POD economics with ~12 month payback.

CAPEX per POD
₹5–7 Lac
Monthly Revenue
₹85K–₹90K
Premium ₹60K + DOOH ₹25–30K
Monthly OPEX
₹15K–₹20K
Monthly EBITDA
₹65K–₹70K
Payback
< 12 months
~15 months conservative case at 50 users/day
Indicative assumptions based on pitch deck model and subject to location, footfall, and operating conditions.
Competitive Advantage

Why Sanilogy wins.

What Sanilogy is NOT

  • Not subsidy dependent
  • Not donation driven
  • Not a manual pay-and-use toilet
  • Not inconsistent commodity sanitation
  • Not merely listing third-party toilets

What Sanilogy IS

  • Deep-tech urban micro-infrastructure
  • AI-powered & IoT-monitored
  • Productized & scalable
  • Revenue-generating from day one
  • PPP-ready, ULB & Smart-City aligned
  • Backed by 8+ years operations experience
Scale Blueprint

Density-driven rollout. Predictable expansion.

Lower OPEX, faster maintenance, repeatable city-by-city deployment.

STAGE 01

City Cluster Entry

10–20 PODs in dense city clusters and high-footfall zones.

STAGE 02

Shared Operations

One local AMC hub, centralized maintenance, shared dashboard.

STAGE 03

Standardized Replication

Same POD architecture and standardized deployment process.

STAGE 04

Multi-City Expansion

Cluster → city → regional hub → national network.

Roadmap

From prototype to 50+ installations.

0–6 months
Phase 01

Prototype

AI + IoT toilet module — entry, sensors, alerts.

9–12 months
Phase 02

Field Pilots

2 pilot locations — 1 government + 1 private.

12–18 months
Phase 03

PPP Partnerships

Partner with 3 city bodies under PPP model.

18–24 months
Phase 04

50+ Installs

Reach 50 installations and early SaaS MRR.

Team

Operators, designers, engineers — deep in the field.

YS
Yashwant Suthar
Founder / CTO

Master of Design, IIT Delhi. 16 years total experience, including 9+ years in public toilet design, operations, and management.

LinkedIn
NS
Neelam Singh
CEO / Co-Founder

Operations, finance, audit, and quality control leader with 8+ years of public toilet operation and management experience.

LinkedIn
BNS
Bhishm Narayan Singh
Co-Founder / CMO

Bhishm Narayan Singh serves as Co-Founder and CMO at Sanilogy, supporting marketing strategy, growth positioning, partnerships, and investor-facing communication for Sanilogy's smart sanitation infrastructure mission.

LinkedIn
AS
Ayush Sharma
Embedded Developer

BE Electronics and Communication. 8 years of embedded design and development experience for connected hardware systems.

KP
Krutika Pache
Operations & Admin Manager

11 years of operations experience, including 3 years in public toilet operations and management.

The Ask

Raising ₹1.5 Cr to scale prototype to pilot.

Capital deployed across team, prototype, operations, and contingency.

Manpower57%
Prototype28%
Utility & Other Costs10%
Contingency Cost5%
Discuss Investment Opportunity
Investment Allocation

₹1.5 Cr deployment plan

A clear split across team, prototype, utilities, and operating contingency.

Total Raise
₹1.5 Cr
Manpower
57%
Prototype
28%
Utility & Other Costs
10%
Contingency Cost
5%

Invest in the future of clean public infrastructure.

Sanilogy combines public sanitation infrastructure, AI + IoT, automation, and recurring platform revenue into a scalable urban infrastructure opportunity.